Egg on My Face
Well, I have egg on my face – I overestimated Apple! Home automation was not the focus of Apple’s September 9th, 2014 announcement! The live stream is in, and it includes:
Apple introduced Apple Watch, which is a smartwatch with health and fitness monitoring, and capabilities like maps. As Brian X. Chen of the New York Times notes, “Samsung, Pebble and Sony lead the pack of companies producing these new devices.” Three versions will become available, “Apple Watch, Apple Watch Sport and Apple Watch Edition . . . pricing would start at $350.”
Aside from the Apple Watch, “two new iPhones, the iPhone 6 and the iPhone 6 Plus, measure 4.7 inches and 5.5 inches diagonally; the most recent iPhones measure 4 inches.” An interesting feature allows the picture to slide down, so that the user can reach over with one hand to tap something. It is called, Reachability.
In addition to the above, the new phones have NFC, and allow in-store payment, called, Apple Pay.
It is a big disappointment Apple is not yet poised to dive into the home automation department. Perhaps it has to get the NFC phones into the hands of users, to offer the full potential of an all-in-one remote.
Therefore, now is not the time for Apple stock to spike, IMO.
Ref: Apple Goes Big With iPhone 6, and Small With a Smartwatch – NY Times